Emerging market opportunities and trends have changed the very core of how our health services are delivered. All of these changes resulting from the Affordable Care Act (ACA), has ushered in an era of improved services, greater access for consumers and lowered costs of care.
The future survival of addiction treatment providers in particular, largely depends on their willingness to change legacy delivery systems in order to become more competitive in today’s digital marketplace The message for health providers is that their services will have to become much more transparent and responsive to patients, families and payers, who are paying the costs of healthcare. People want to receive their health services from organizations that truly care about serving them. In the future, safety, quality, cost and convenience will be critical determinants of value for services being purchased.
As consumers take on more of their health service costs through co-pays and tiered insurance programs most of them are turning to the Internet and other communications resources to make the wisest possible health purchasing decisions. Increasingly, people will be weighing issues such as out of pocket costs, facility and ancillary services, quality care, success outcomes and reputation as important determinants of value.
Community providers working together cooperatively in preparing, collecting and utilizing quality clinical data will surely benefit from shared comparative reporting. Eventually, much of this community standards information will end up being made available on-line as well as shared directly with consumers through media communication links. Emerging market opportunities resulting from from data driven reporting has an overall benefit of educating consumers and improving health purchasing decisions.