Think about it for a minute, suppose we were to see management leadership through the eyes of a high school football coach. Similarly, just by re-configuring our human resources appropriately, health care leaders might find the keys to unlocking their organizations’ true potential that is standing right in front of them.
Much like any successful team building exercise, real opportunities lie in identifying the isolated, committed professionals throughout the organization then forging them into a problem solving business team focused on building growth, excitement and sparking enthusiasm into operations.
A managers goal should be a simple one: having an effective team focused on success.
Professionals working as a team to build services around a unique set patient experiences and expectations has every chance of success. Keep in mind that low cost technology solutions should be considered first since they are often directly responsible in keeping prices down, operations competitive and patients happy. In this process it is still possible to maintain the organizations essential values while maintaining financial viability and reconnecting with our community.
Is your company really up to speed? Do your strategies really run counter to conventional wisdom? Are you actively launching new products and services? Is your organization built for speed in this fast paced, changing environment? Can your organization respond effectively to this newly minted competitive environment?
Do you have a close relationship with your patient and referral base? Where competition is usually focused on price, quality and accessibility have you found more innovative ways of competing? With over capacity everywhere, providing the same set of services as everyone else is a losing game. Competing on these standard measures alone will almost surely fail to grow the organization. Success over the long haul is more than just offering good deals. It really is about building long term relationships with patients, referral sources and your professional staff.
The effectiveness of management’s strategic thinking has everything to do with how successful the organization performs in today’s competitive marketplace. You may not become successful at selling your services by only improving them a small amount. New ideas such as upgrading customer expectations, challenging the status quo, improving treatment outcomes, introducing technologies have first appeared strange but their originality has paid off handsomely.
One of the lessons of being a successful coach and leader is to understand the potential of the internet by connecting with people anywhere, anytime and anyplace. Yet, until behavioral health leaders can get their operational systems and assets squared away it will be impossible for them to become successful competitors in the delivery of healthcare services.
