Emerging market trends have changed the very core of how quality healthcare services are delivered. Most recently, trends have ushered in a new era of improved services, lowered costs of care and rising consumerism. The future survival of behavioral health providers in particular, largely depends on their willingness to change legacy delivery systems to become more competitive in today’s highly digital marketplace. The message for health providers is that their services will have to become much more transparent and responsive to patients, families and payers, who are paying the costs of healthcare. People want to receive their health services from organizations that truly care about serving them.
For Consumers, safety, quality services, cost of care and convenience will be critical determinants of value for health services being purchased.
As consumers take on more of their health service costs through co-pays and tiered insurance programs most of them are turning to the Internet and other communications resources to make the wisest possible health purchasing decisions. Increasingly, people will be weighing issues such as out of pocket costs, facility and ancillary services, quality care, successful outcomes and reputation as important determinants of value where they will purchase their healthcare services.
Community providers working together cooperatively in preparing, collecting and utilizing quality clinical data will surely benefit from shared comparative reporting. Eventually, much of this community information will end up being made available on-line as well as shared directly with consumers through media communication links. Data driven messaging has added benefits by educating consumers and improving health purchasing decisions.